Sunshine was the internal nickname we gave these Price Leadership spots. Simple 15s demonstrated sometimes complex savings claims through the magic of the iconic blue Walmart bag. Retail advertising has to work hard, but it can still have personality. Testing showed that moms loved these.

Computers and Accessories


HDTVs and Accessories

Gift Box

Easter Bunnies

Sunshine 2.0

After making a couple of thousand spots, we needed a refresh. Sunshine 2.0 reimagined the “Blue World” through live action mixed with animation. That gave us maximum flexibility and let us bring Mom out from behind the counter.

Fast Food Counter

Drive Thru