They say you’re only as good as your last ad. But let’s not discount my 623rd-from-last.
This ad was about fans being there for a driver from the beginning. A rookie then, Joey Logano is now at the top of the sport.
In Search of GO
In the financial doom and gloom of 2008 we were working without paid media or generous production budgets. So we set out to make online content that BFG’s target would want to watch. Today they call that content marketing. In Search of GO was a three-man agency team working with small, tight-knit crews. We documented the love of driving, or the spirit of “GO,” by talking to builders, racers and gearheads all over the country.
Ken Block’s GO
King of the Hammers
Nation of GO Tour
BFGoodrich was launching a new community site and needed to get the word out. Using the proven In Search of GO model, we piled into a custom 4X4 van and set out on a month-long tour. We hit every garage, club and builder we could find along the way. We live blogged the whole trip with stories, photos and videos fresh-made daily.