The launch of the next-generation All-Terrain was all about proving that the new KO2 was BFG’s toughest All-Terrain tire ever. “KO2 Takes On” was a campaign designed to show that the new All-Terrain T/A KO2 was tough enough to take on anything.
Taking on a 10,000 foot drop was the ultimate toughness test. Could we toss a perfectly good tire out of a plane and then drive away on it?
In the weeks leading up to the content drop, we piqued our fans’ interest with a sweepstakes. The Drop Zone Challenge turned an ordinary Facebook photo album into a contest and got unprecedented engagement.
Not everything the KO2 took on was so serious. These 15s were made for internet attention spans.
