Playground Earth

BFGoodrich promises that a tough tire is the key to getting to all your outdoor adventures. If the world is your playground, then the BFG All-Terrain is how you get there. We created the tagline Playground Earth and built a campaign to help persuade Adrenaline Junkies.

Playground Earth All-Terrain Relay

We teamed up with top athletes and outdoorsman and set out to prove that the BFG All-Terrain was up for anything. The Relay covered five amazing adventures, in five different vehicles, over thousands of miles – all on the same four tires.

PROVING GROUNDS – Relay Episode 1

FLOW – Relay Episode 2

BROWNS RISING – Relay Episode 3

ASCEND – Relay Episode 4

FRESH TRACKS – Relay Episode 5

Relay Case Study